For all the brands and brand managers out there, I ask:
Do you believe in what you do?
Do you believe in the people around you?
Do you take those beliefs to market?
For all the people working on those brands out there, I ask:
Do you believe in what you do?
Do you believe in the people around you?
Do you take those beliefs to market?
For all the agencies out there working with the brands, I ask:
Do you believe in what you do?
Do you believe in the people around you?
Do you take those beliefs to market?
For all the agency people out there doing the work, I ask:
Do you believe in what you do?
Do you believe in the people around you?
Do you take those beliefs to market?
When you do believe, you start making a difference.
When we all believe, together, we damn well will be sure to...
and
If you don’t, well...really...why are you wasting your time?
I guess your next step is to make sure to work with those who make believing possible.
(You see, this business doesn’t have to be all that complicated.)
Good luck out there. XO