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  • Writer's pictureJames Pelz

Get yourself an “Aha!”

You know—that simple universal truth that nobody noticed until you pointed it out.

That insight on behalf of your brand/product/service that instantly bridges you to your audience’s need state. An understanding so strong that it simultaneously provides a need and a solution to your customer. That intuitive understanding of what you do that tells your audience you are the only brand/product/service that can scratch their itch.

Do you have your ‘AHA!’?

Do you want one?

Good luck out there. XO

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