Get yourself an “Aha!”
You know—that simple universal truth that nobody noticed until you pointed it out.
That insight on behalf of your brand/product/service that instantly bridges you to your audience’s need state. An understanding so strong that it simultaneously provides a need and a solution to your customer. That intuitive understanding of what you do that tells your audience you are the only brand/product/service that can scratch their itch.
Do you have your ‘AHA!’?
Do you want one?
Good luck out there. XO