Turning a Small Dream Into 10 Employees & 4 Vehicles
One of the biggest misconceptions of starting a small business is that you only need effort and belief to be successful. While you can’t win the game without them, it also takes a unique marketing approach to separate your brand from the competition. Otherwise no one will notice. Or care.
Jake and his wife started a small carpet-cleaning company with little more than a dream and a van. We knew they needed to carve out a niche in an otherwise crowded market, so we developed a boutique brand for them (somewhat unheard of in the carpet-cleaning business). This “small but capable” position let customers know they could expect flawless customer service regardless of the job.
Several successful promotions, an updated website and even designing new vehicle wraps helped develop that message and generate awareness. We helped create enough new business that over ten new employees driving four new vehicles were needed to service it.
But the real story here is not that we built a brand from the ground up, but that we taught the client how to market themselves. Agencies aren’t always cost-efficient, which is why we gave them the knowledge and tools needed to grow their business, on their own, in the future. Proof again that we can do great things with low overhead and high returns. And educating clients on the fundamental principles of advertising is something we’ll never stop doing.