Even Heavily Regulated Institutions Can Have Personality

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Marketing a financial institution like a bank or credit union can be a real challenge. Strict federal regulations, a complicated subject matter, evolving technology and a general lack of consumer trust can create roadblocks difficult to overcome.

 

Until you remember customers are just people looking for a positive experience.

 

We helped SunWest Credit Union do just that by starting with their logo. A new font, combined with an abstract sun graphic gave the brand a modern look. Portions of that sun graphic, by the way, were judiciously used throughout a variety of channels and promotions to create a more unified look. We also updated their brand color palette with several brighter options to inject additional liveliness into all communications. Budget constraints limited us to stock imagery (no photo shoots), but we successfully turned those assets into fun, ownable elements that added brand personality.