When your client is actually older than the state it operates in, you know something’s being done right.
The Denver Metro Chamber was founded before Colorado even became a state in 1876. As the leading voice for Colorado’s business community for 150 years, they wanted a brand refresh as well as new ideas to support the local business community. And they called us for them both.
To articulate the Chamber’s advocacy for small and large businesses, we introduced the “Pioneer On” campaign that celebrated past, present and future business mavericks who blazed strong business traits throughout the Centennial State. We embraced the idea that Denver has always been a Cowtown, full of spirited visionaries who see things not as they are but as what they can be. We even rebranded their monthly networking events to educate and connect local businesses. All of which was incorporated into their annual meetings focused on championing the best of the best.
A number of sold-out venues and events told us our strategy and tactics hit the mark.