Good Content Can Educate a Customer Base. Great Makes Them Hungry.
Advertising has always been about storytelling and video is the perfect platform for it. Consumers agree, too; the amount of online video they watch has almost doubled since 2018 alone. Not only is video more effective at grabbing someone’s attention but in keeping it. This, in turn, has been proven to drive more traffic, improve brand recall and increase buying intent than more static tactics.
At Stack, we believe every phase of video development is equally important. From ideation, pre-production conversations and the actual shoot to editing content during post-production and even through to distribution, each phase is key to the project’s overall success.
For Good Nature (A JBS food brand), we brought customers inside the kitchen to learn how to prepare, cook and enjoy The Other White Meat. Featuring Chef Kevin Gillespie (James Beard Award nominee and former Top Chef contestant), we developed a series of videos celebrating Good Nature pork. We explained why it’s important to let meat rest after cooking. The proper ways to season port. We even explored the mysterious world of brining (did you know dry brining is a thing?).
These videos were part of an entire suite of high-quality content that captured consumer attention, drove ROI and made customers realize just how simple pork is to cook. But one of the best aspects of this project? We ate like kings after the shoot.