A Modern Brand for a Modern Pandemic

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A dated logo, little awareness and no unifying brand won’t get you far. Especially if your company is fueled by a dream to franchise. During a pandemic.  

 

Flow Right, a Pueblo-based plumbing and heating company, wanted to expand into new markets. We started by overhauling their entire brand; we developed a new logo, new design and new messaging that gave them a more modern appeal. Once the required brand assets were built, we immediately put them to work.

 

We wrapped service vehicles. Ran print ads. Put up outdoor billboards. Kicked their social media channels into high gear. We also developed a series of TV/online efforts and leveraged two TV station partner promotions. When the COVID-19 pandemic started to shut the world down, we created a “We Are Here for You” campaign that reminded southern Colorado Flow Right was deemed an essential provider and still open for business. This not only kept customers serviced but also kept people employed.

 

In large part due to our work, Flow Right has now expanded to 12 locations across Colorado.