The Blueprint for a Sustainable Future in Food Production.
JBS USA feeds millions of people around the world every day. As one of the world’s largest food producers, the company has 45 different brands in the United States alone. Even though they’re each unique, they all share one thing in common—a commitment to feeding people in a way that’s healthy for the body and good for the planet.
We were tasked with sharing this sustainability story through images, words and design. Using a variety of existing content created in house by JBS, we crafted an impactful position around a fundamental belief—that by bringing more to the table than great-tasting food, JBS can create sustainable food production, communities and a future for everyone. And we brought it all to life through relevant informational architecture coupled with effective design.