Helping Future Moms Expect the Best
March of Dimes leads the fight for the health of all mothers and babies. That’s why we were honored to help the Colorado/Wyoming Chapter educate impending moms on just how important health decisions are prior to birth.
In partnership with Health One (the largest healthcare system in the metro Denver area), we developed a program focused on encouraging pregnant women to make healthy decisions. Because their infant’s future depended on it.
While following the strict marketing guidelines of two distinct brands (March of Dimes + HealthOne), we seamlessly merged the two with a campaign that delivered a playful take on an otherwise serious message. We enlisted the help of pregnant women, literally painted their stomachs with adorable cartoon babies (seriously), and photographed it all. This captivating idea educated soon-to-be moms that good choices are good for their future children.
And for what it’s worth, this was one of our most meaningful campaigns ever.