Building a Premier B2B Challenger Brand
The biggest misconception about marketing in the B2B space? That your tactics must be technical if not complicated and your strategy stale if not boring. Because nothing could be further from the truth.
Why? Because B2B marketing is still human-to-human marketing. You’re connecting with real people, who have real dreams, problems, and concerns to address. Even though the subject matter may be industrial in nature, that doesn’t mean you must act or sound like it.
Priority Plastics knew this, which is why they contacted us. Because the best campaigns are a true reflection of the brands they sell, we started the process by revisiting their internal mission/vision/values statements as well as their brand story/position. Once those foundational building blocks were in place, we created campaigns and content to not only introduce the brand to new customers but keep it top of mind.
The results? Priority Plastics is now a premier-brand challenger in the industry and we’re humbled to have played a role in making that happen.