Consumers Eat With Their Eyes First
In a highly competitive market, sometimes the only way to stand apart is to visually stand out.
That was the overall strategy we created for Good Nature (a JBS food brand). Tasked with both driving awareness and improving overall sales of their protein offerings, we knew people eat with their eyes first, that product presentation would be the single most important element of any campaign. That’s why we conducted a variety of photoshoots when budgets allowed and repurposed stock images when they didn’t.
With visually arresting images in hand, we then crafted stories. Developed ideas. Wrote scripts for (and shot video of) rising chefs sharing their passion. We then posted our efforts everywhere—the company website, Pinterest feed, Facebook, and Twitter—and spread our message through flavor, humor, science, and tips.
This went far beyond simply sharing recipes. We created, from scratch in house, an entire suite of high-quality content that drove both ROI and the overall brand forward.