a word about Art and Copy

They are the most fundamental elements of any marketing effort. They can be used together or individually. But without them, what do you have? Not much.

Maybe a plan.

Hopefully a strategy.

Certainly, an unreachable goal.

So why deprive art and copy the attention it takes to be successful?

The simple truth: great art and copy can bridge a gap of weak planning; but it doesn’t work the other way around.

But hey, I've only been helping others reach those goals for 20+ years.

Good luck out there. XO