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a word about Art and Copy

Writer's picture: James PelzJames Pelz

They are the most fundamental elements of any marketing effort. They can be used together or individually. But without them, what do you have? Not much.


Maybe a plan.

Hopefully a strategy.

Certainly, an unreachable goal.


So why deprive art and copy the attention it takes to be successful?


The simple truth: great art and copy can bridge a gap of weak planning; but it doesn’t work the other way around.


But hey, I've only been helping others reach those goals for 20+ years.


Good luck out there. XO

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