Hey there brand “overachievers”!
You know who you are, you’re testing every last tactic to ensure they hit your audience’s sweet spot and never miss. Maybe it’s time to let you in on a secret…
Failure isn’t the negative you think it is. It’s the necessary step in being more than you are right now.
I know, it goes against everything you have ever been told—
but failure is the surest sign you are exploring what could be. New territory that can lead to new markets, audiences, insights and yes, new wins.
It’s the sign you are growing, expanding...learning.
That’s good for you.
Good for your brand.
Good for profits.
And be sure,
the only price you will ever pay for all that learning, growing, expanding and exploring is the “failure” that led you to your success.