Don’t borrow someone else’s truth and try do it better.
Don’t pretend their truth is your truth.
Don’t do anything because your competition did.
Don’t say what everyone else has already said.
Find your truth.
Keep it real.
Honest.
True.
And know that because it is your truth,
that it will not only stand out—
it will win out.
The audience knows the difference.
They remember,
and they will come
because they cannot find your truth
anywhere else.
And if you need,
we can help you find your truth,
together.
Good luck out there. XO