PSA: Not Everything is Quantifiable
Tell me, Mr. Data Scientist. How do you put a value on good feeling a poster inspires?
How do you quantify the warm fuzzies your audience feels when they associate with your brand? How can you chart the value of a name that defines a category like grabbing a Kleenex® instead of a facial tissue or a Coke® instead of a cola? How do you calculate the value a brand mark has when your audience doesn’t even need to read the logo? Or when your customer only needs to look for your brand’s color while shopping?
And when you can quantify the effect of a well-crafted brand. Can you show me how you’ll build one with only data points?
Data is great and useful, but it is not a final answer.
Good luck out there. XO